Purpose, Passion, Pursuit

We believe a company is simply a group of people working together to achieve a common goal. Therefore, a company should be a reflection of the people and the goals within it. We want a workplace to encourage one another; to unlock people to pursue their passions.

When people are passionate about what they’re doing all day, every day, unprecedented value is created. As a company, we desire that each person pursues the highest degree of excellence in their craft, and that we do it together — to grow our value as a company.

Our Mission, Vision, Market, and Slogan

Our mission: “To make entrepreneurs lives easier.”

For years, we’ve created for entrepreneurs; big and small. We’ve built marketing campaigns, advertising, websites, design, branding, and concepts that simplify and organize their vision, and helped wrap it in such a way to deliver excellence to the world. We’ve done this for so long that it oozes out of us. After a thousand times, we can take an idea from concept to commercialization easily.

We’ve had a sincere passion to serve. And the best way we’ve know hown how to serve is to make other people’s visions come to life. Why? Because there’s pure value in that. When entrepreneurs have great support, they are successful. And when we can bless them by making their life easier, they will bless us in return. We tell them often, “Get back to the lab ASAP and do what you do best, and we’ll take care of getting you to market”.

Our Vision: “To create and share value seemlessly.”

One of the things we’ve discovered recently, and have been revelating on, is the depth of human capacity to share value seemlessly. As time has gone on, humanity has, for the better or worse, created the ability to share intellectual property. Ideas, designs, and frameworks have made it simpler to navigate life. From a path in the African jungle foraged with machetes, to a gravel road, to a highway. It’s part of life.

Where one travels, the next travels seemlessly. We’ve found, there are people who forage, and others who follow. In the digital landscape, this looks like many things. Entrepreneurs pushing their product to maket on social media; or recieving access to capital by scanning their data and distributing it to investors worldwide; or recruiting staff globally with the click of a button.

Our Market: “The convergence of ecommerce and fintech”

Somehow, between all people on earth is an unseen common thread. It starts at the beginning of time, and connects through us all. In ancient culture, there was a woven garment called an “Ephod“, it was made “of gold, and of blue, purple and scarlet yarn, and of finely twisted linen—the work of skilled hands”. This was worn by an oracle, and some questioned it as though God’s existence was shown on display.

We believe there’s interwoven layers betwen everything and everyone in life. Recently, digital connectivity has been sewn in and through our lives, and will continue to layer itself through to all people on earth. It will hold financial representation, identity, law, and all trade; it will become most prevelant in all lives. Some call it, the “internet of things (IoT). We believe the convergence of ecommerce and fintech is the first mass adopted layer to this. And we not only want to be a part of it, we want to help create it, so we can keep it pure.

Our Slogan: “We’re better together.”

The most successful businesses and people on earth have people supporting them. At Napkin, we simply believe we’re better together. A finger may operate separately from a toe, but both are connected by the same nervous system. While our senses take in data, and our mind and body processes them, and perhaps our spirit and intuition filters, there’s no doubt many moving parts are necessary to function.

We believe when people function together as one body, they can achieve great things. If wounded, a body can heal. With diversity, it can also find balance. It can lean on it’s parts to overcome struggle and great weights. It can solve problems and lend a hand to others. It can produce wonderful emotion. It can love. It can learn of the wonders and complexities of life and how to interoperate with other bodies.